For this launch, I focused on a clean, minimalistic visual direction to reflect the effortless elegance and everyday comfort of the Fits Everybody
Push-Up Bra in Desert Clay.
The goal was to present the product in a simple, refined way- showcasing its smooth structure, supportive shape, and subtle sensuality.
I chose a soft, neutral palette that echoes the product tone and SKIMS’ signature understated luxury.
The model’s face was thoughtfully enhanced using AI to maintain control over the aesthetic and align it with SKIMS’ inclusive, editorial style.
Tools used include Figma, Photoshop, and Adobe Firefly/AI, with visual clarity and comfort at the core of every design choice.
While I wasn’t certain of the exact brand fonts or color codes, I selected typefaces and tones that match the brand’s quiet confidence and aspirational tone.
