Visual Identity for 7 Melons Casino / Grand Casino Bern – Switzerland (2023)
The client faced a lack of visual consistency across key marketing channels—social media, email, and affiliate banners—resulting in a fragmented brand presence.
My task was to develop a unified visual identity that was not only bold and memorable, but also easily adaptable across various formats and languages within the fast-paced gambling niche.
I introduced a sleek, neon-inspired aesthetic reminiscent of classic Las Vegas vibes, using angled neon line compositions as a flexible visual system that worked seamlessly across dozens of daily asset exports. The visual language was designed to maintain impact regardless of size or format, while ensuring quick adaptability.
One of the main challenges was working with long multilingual headlines, which I couldn’t shorten, while still maintaining clean, attention-grabbing layouts. On top of that, the client required an extremely fast turnaround for both the branding and the full suite of marketing assets. I overcame these constraints by designing a modular system—balancing dynamic visuals with practical execution—while sourcing and combining AI-generated assets, stock photos, and vector illustrations to keep the look consistent and premium.
